Small and medium-sized exporters, irrespective of their geographical location are confronted with similar questions about the export procedures. These questions need to be answered for an SME to export successfully. SMEDA has taken up the task to develop guidelines, which will help Pakistani SMEs to successfully enter the world market. | | "Trade Secrets- The export answer book for small and medium-sized exporters" is a joint publication of SMEDA and the ITC (International Trade Center). It is based on a generic version prepared by ITC and has been customized under ITC guidance by SMEDA to meet the needs of the existing and potential exporters in Pakistan. This handbook is the result of extensive interaction with a large number of small and medium-sized industries, export houses, educational institutions, libraries, relevant government departments, and other organizations. A national-level survey was carried out and focus groups were held throughout the country, to gather information on the most frequently asked questions by the exporters. The research and compilation of factual details and in-country resources were then finalized by SMEDA. |
Trade Secrets is primarily a reference book for small and medium-sized exporters, which provides a comprehensive overview of the export process and practical information on aspects of export operations such as standard practices, procedures, sources of assistance, and supplementary material. Using a question-answer format, this book features 126 most frequently asked questions regarding the export process for which answers are not easily found. The resources, which accompany each question and answer, will enable the reader to delve deeper into a particular topic. List of subjects covered in Trade Secrets 1. Making the Decision to Export 2. Export Planning 3. Identifying Country Markets 4. Customer Targeting 5. Buyer Search through the Internet 6. Cultural Issues 7. Agents & Distributors 8. Contract Documents 9. Quality 10. Pricing 11. Financing & Payments 12. Packaging & Labeling 13. Transportation & Documentation 14. Clearing & Forwarding Agents 15. Importing Inputs for Exports 16. Environmental Issues 17. Human Resource Development 18. Ministries, CBR & Customs (Government Departments) 19. WTO 20. Sector-Specific Issues Appendix 1. Export Process - Flow Chart 2. Exports of Pakistan 3. Top Ten Exports of Pakistan 4. Imports of Pakistan 5. Pakistan's Export by Region & Country 6. Trade Pattern of Pakistan 7. Pakistan Textile Items under Quota 8. Web sites for obtaining Market Information on a particular Country/Area 9. Important Business Internet Addresses 10.Export Promotion Bureau 11.Information & Advisory Centers (IACP) 12.Chambers of Commerce and Industry in Pakistan 13.Pakistan Trade Offices Abroad 14.Foreign Missions in Pakistan 15.Import Promotion Offices and Similar Organizations that Provide Assistance to Exporters Yellow Pages 16.Government – Semi-Government Agencies & Organizations 17.Consultancy and ISO Certification Organizations 18.Insurance Companies 19.Clearing and Forwarding Agents 20.Trading Houses 21.Consumer and Investment Banks 22.Foreign Banks 23.Leasing Companies 24.Rules of Arbitration of the International Chamber of Commerce 25.Principal Trademark Statutes - UAE 26.New Patent Application Procedure in Pakistan 27.New Trade Mark Application Procedure in Pakistan 28.Foreign Trade Consultants 29.Major Institutes of Pakistan Offering Business Education 30.Human Resource Consultants 31.Useful Internet Sites 32.List of Search Engines 33.List of Land Locked Countries 34.List of Countries with Hub Ports Who is it for? 1. Businesses currently exporting seek to expand foreign markets. 2. Businesses currently strong domestically and want to expand their business to international markets. 3. Small business consultants needing a quick reference guide on the most commonly asked questions on international trade. 4. Students and instructors needing a comprehensive overview of international trade. Contact your nearest SMEDA office to buy this book!
Table of Contents | | I Making the decision to export 1. Why should a business person export? 2. What are the advantages and risks of the export business? 3. What questions should be answered before making the decision to export? 4. What is involved in a typical export process? 5. What are the usual mistakes made by new exporters? 6. How can a businessperson determine an acceptable product to export? 7. What are the different types of export incentives given by the government? | II Export Planning 8. How can an exporter keep track of the latest export developments in international markets? 9 . What are the essential elements of a business plan? 10. Who can help with market research and planning to export? 11. What are trading houses and how can they help in export? 12. What are the registration requirements for getting an export license? 13. What are The agencies promoting exports for SMEs? 14. Can the Export Promotion Bureau help in identifying participation in trade fairs/exhibitions and what are the associated costs? 15. What help can commercial attaches abroad & foreign missions in Pakistan provide for the promotion of export business? 16. Where can an exporter get information about foreign export trade consultants? | III Identifying country markets 17. How can country market research be undertaken? 18. What are the different ways of entering an export market? 19. How can an exporter establish his/her brand in the international market? 20. How can an exporter open a display center aboard? 21. What sales and distribution channels can be used in different world markets? 22. What are the advantages of exporting to countries that offer preferences under the Generalized System of Preferences(GSP)? 23. Is there any quota for the product in the target country and what are the restrictions and how to handle them? | IV Customer Targeting 24. Who can help the exporter in finding the buyers? 25. What internet sources list foreign buyers, contracts, foreign agents, and distributors? 26. What do buyers look for when making a decision to purchase? | V Buyer Search Through Internet 27. What Are The Appropriate Strategies And Tactics Necessary For Communication In The International Market? 28 How Can An Exporter Use The Internet To Promote His/Her Product? 29. What Is E-Commerce And What Is Its Role For Export Business? 30. What Is The Average Cost Of Developing And Hosting A Web Page And What Are Its Advantages For Export Business? | VI Cultural Issues 31. What Are The Requirements For Obtaining A Business Travel Visa? 32. What Are The Rules Of Business Etiquette When Doing Business In Different Countries? 33. How Does Culture Effect The Exporter's Business Abroad? 34. What Safety Precautions Should Be Undertaken Before And When Traveling Abroad? 35. Does Gender Make A Difference In Doing Business Abroad? | VII Agents & Distributors 36. How Does The Exporter Find Information On Foreign Representatives? 37. What Criteria Should Be Used In The Selection Of A Commission Agent Or A Distributor? 38. How Is The Credit Worthiness Of A Foreign Buyer Evaluated? 39. Is There Any System For Minimizing Risks Involved In Distribution? | VIII Contract Documents 40. What Are The Export Contracts And Why Are They Required? 41. What Should Be The Terms And Conditions Of An Export Contract? 42. What Are The Specific Clauses To Be Included In Commission Agent And Foreign Distributorship Contracts? 43. Legally What Can Happen If The Commission Agent/Distributor Agreement Is Terminated? 44. What Are Form ‘E’, Bill Of Lading, And Commercial Invoice? 45. How Does The Exporter Assess If The Export Documentation Is Correct? 46. In Which Countries Pakistan’s Certificate Of Origin Is Recognized? 47. What Happens If The Buyer Finds Delivery Unacceptable? 48. Who Is Responsible For Force De Majeure, Damaged, Or Missing Goods? | IX Quality 49. How To Get ISO 9000 Certification And How Much Would It Cost? 50. How Does The ISO 9000 Management Standards Series Effect The Quality Of The Export Product? 51. How Does The ISO 14000 Environment Management Standards Effect The Quality Of The Export Product? 52. What Is The CE Mark And Its Certification Process? 53. What Are Hazard Analysis Critical Control Points (HACCP)? 54. Which Are The Inspecting And Consultancy Organizations To Help In Improving A Product’s Quality? | X Pricing 55. How Should A Costing Sheet Be Prepared? 56. Where Can An Exporter Obtain A Listing Of Product Prices In Different Countries And Evaluate His/Her Product's Competitiveness? 57. How Can Issues Of Currency Fluctuations, Rate Of Inflation Be Considered & How Can These Help In Defining Real Costs? 58. How Should An Exporter Respond To An Unsolicited Inquiry From Overseas & What Details Must A Good Price Quotation Contain? 59. Does Rebate Apply On Product/Commodity Export And How Can An Exporter Apply For It? 60. Does Time Of Local Harvest In Other Exporting Countries Impact On International Price Of The Products To Be Exported? | XI Financing & Payments 61.What Is Export Re-Financing And How Are Needs Assessed? 62.What Methods Of Payment Are Commonly Used In International Transactions? 63.What Is A Letter Of Credit And How Can An Exporter Use It When Exporting? 64.How Can The Exporter Ensure Payment Against A Letter Of Credit? 65.What Is DA (Documents Against Acceptance) And What Are Its Benefits? 66.How Does An Exporter Choose A Bank Best Suited For Export Financing Needs? 67.What Documents Should The Exporter Prepare For A Bank When Seeking Financing? 68.What Are The Common Discrepancies Reported By The Banks When Dealing With Documents? 69.What Are Financial Guarantees And How Can An Exporter Provide Security Or Collateral? 70.For What Other Purpose Can A Letter Of Credit Be Used? 71.How Can An Exporter Be Helped In International Disputes With Importers? 72.How Can An Exporter Get His/Her Claims Processed Through The International Justice System? 73.What Is Export Credit Insurance And How Is It Useful? 74.When Will Pakistan Start Export Credit Guarantee For SMEs? | XII Packaging & Labeling 75.What Are The International Standards For Export Packaging? 76.What Factors Should Be Kept In Mind For The Most Effective Packaging? 77.What Is Eco Labeling? 78.What Does The Exporter Have To Check Before Delivering The Goods To The Forwarding Agent? 79.Does The Target Market Influence The Packaging Of The Product? 80.How Does The Distribution Chain Effect Packaging Requirements? 81.How Can An Exporter Protect His/Her Brand, Logo, Trademark, And Patent In Export Market? | XIII Transportation & Documentation 82.What Are The Shipping Documents Involved In The Transportation Of Goods? 83.Does The Exporter Have To Ensure His/Her Goods Before They Are Exported? 84.Who Is Responsible For Losses Incurred During Transportation? | XIV Clearing & Forwarding Agents 85.What Is The Role Of Clearing And Forwarding Agents In The Export Business? 86.How Can An Exporter Select An Appropriate Freight-Forwarding Agency? 87.What Is The Best Mode Of Transportation For Product/Commodity? | XV Importing Inputs For Exports 88.What Are The Government Schemes To Help The Exporter Import Inputs For Export Production? 89.Why Are Government’s Temporary Import Schemes Not Utilized By Small Exporters? 90.How Can The Exporter Best Manage Purchase And Supply Of Inputs Needed For Export Production? 91.What Does An Exporter Need To Do To Clear His / Her Imported Inputs For Export-Oriented Products? | XVI Environmental Issues 92.Are There Any Specific Environmental Limitations On Export Of Textile Products (Azo Dyes)? 93.Are There Any Environmental Limitations On Export Of Leather Products (Chemical Disposal)? 94.What Is Quarantine, Why Is It Necessary, And Which Department Handles It? 95.What Are Quarantine Laws Of Pakistan For Major Export Markets? 96.What Is Pesticide Residue And What Is Its Importance For Agricultural Exports (Contents In Ppm)? | XVII Human Resource Development 97.Where Can Export Trade Development-Related Training Be Received? 98.Does The Government Conduct Seminars And Workshops To Educate Manufacturers And Traders For Export? 99.How Does Child Labor Effect Exports And How Can An Exporter Certify His / Her Products Against Child Labor? | XVIII Ministries & Government Departments 100.Does The Exporter Need A License To Export His/Her Product? 101. Which Departments And Ministries Can Help In Completing The Required Documentation? 102. What Are The Inspection Requirements Of Customs For Export? 103. Where Can An Exporter Find Information To Ensure That Their Shipments Comply With The Export & Import Regulations? 104. What Goods Are Exempted From Pre-Shipment Inspection? 105. Where Can An Exporter Get Information On Rebate? 106. How Does An Exporter Find Out About International Tax Laws? 107. Who Pays Duty On The Products That Are Exported? 108.What Forms Of Barter Trade Exist? 109. Where Can An Exporter Get Complete Information On The Requirements Of Documents For Export Shipment? | XIX World Trade Organization 110. What Is World Trade Organization And What Does It Do? 111. What Benefits Can SMEs Derive From The WTO System? 112. What Are Incoterms And Most Common Problems Associated With Them? 113. What Is The Importance Of The Uruguay Round? 114. What Are The Main Provisions Of The Agreement On Sanitary And Phytosanitary Regulations (SPS)? 115. What Are Trims And What Are Its Implications? 116. What Is The Agreement On Trade-Related Aspects Of Intellectual Property Rights (Trips)? 117. What Minimum Standards Of Protection Does The Agreement On Trips Lay Down For Different Rights? 118. What Minimum Periods Of Protection Does The Agreement On Trips Provide For Different Intellectual Property Rights? 119. What Is General Agreement On Trade In Services (GATS) And What Are Its Main Provisions? 120. What Is The Purpose Of The Agreement On Technical Barriers To Trade (TBT) 121. What Are The Main Objectives Of The Agreements On Agriculture, Textiles, And Clothing? | XX Sector Specific Issues 122. What Is Meant By Tariff And Non-Tariff Barriers? 123. What Are Tariffs And Quotas And What Are Their Specifications? 124. What Are The Methods And Costs Involved In The Purchase Of Quotas? 125. What Happens When Textile Quotas End In 2005? 126. Are Special Certificates Required To Export Agricultural Goods? |
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